Global growth isn’t distributed the way it used to be. If you’re leading a company today, you’ve probably noticed that the markets you once counted on feel different now. More…
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AI search is global. User intent is not. When people search now, they ask questions directly to AI systems and get instant answers. AI search engines and LLM-powered answer tools…
What five viral words can tell us about how we lived, talked and connected in 2025 Every year leaves behind it a mini cultural time capsule, a snapshot of…
What Do Storytelling and Creativity Really Mean for Marketing Today If you’re in marketing, and you’re wondering how to cut through the noise in 2025, Ann Handley has answers. The…
When traditional markets start showing the first signs of saturation, where do you turn your gaze? If you’re in charge of marketing or localization, you’ve probably already mapped out Europe…
Are you accessibility ready? By June 2025, all companies operating in the EU need to make sure their website, apps, and online platforms are accessible. What some companies usually put…
Our guide to 6 trending words that shaped 2024 will introduce you to the terms that captured the mood, habits, and cultural shifts of the year. Language is constantly evolving…
At the recent Leadership Forum 2024, we had the opportunity to interview Jay Samit, a renowned expert on disruption, innovation, entrepreneurship, and growth strategies for business success. As a leading…