Nobody designed the Latin alphabet with global domination in mind. It started as a tool for one language, in one corner of the ancient world. And yet, it has ended…
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We’ve seen the shift in the recent years: a product launches in Milan, gets approved in Paris, and gets discussed in English on a call with teams in Tokyo and…
When subtitles and audio description work well, you barely notice them. They blend into the content you’re watching, becoming part of the overall direction and user experience. When they don’t,…
For many executives and business leaders who learn English, the goal is not to pass a level test but to work confidently in international companies and teams and have important…
Maka will be back on stage as Official Language Solutions Partner for Italy’s most influential business events in 2026, once again alongside ROI Group (formerly known as Performance Strategies). These…
Italian design brands are admired all over the world. Italian craftsmanship, creativity, materials, and aesthetics are part of the cultural heritage that few countries can match. Global demand for Italian…
Preparing people and organizations for the future of global work for over 20 years means constantly keeping an eye out for what changes and what stays in culture, business, and…
Most HR and Learning & Development teams agree that skills, adaptability, and innovation matter more than ever. Yet many organizations are still using training models that were designed for a…
In an era defined by algorithmic efficiency and digital acceleration, it is easy to forget that the most transformative ideas often emerge from human encounters that feel anything but optimized….
Global growth isn’t distributed the way it used to be. If you’re leading a company today, you’ve probably noticed that the markets you once counted on feel different now. More…
AI search is global. User intent is not. When people search now, they ask questions directly to AI systems and get instant answers. AI search engines and LLM-powered answer tools…
What five viral words can tell us about how we lived, talked and connected in 2025 Every year leaves behind it a mini cultural time capsule, a snapshot of…
A simple practice that changes how you show up November. Hectic, yet It’s that time of year when people naturally come together for shared meals. It can be a time…
There’s a moment in Erica Dhawan’s talk at this year’s Leadership Forum that stays with you long after she steps off the stage. “We are all digital immigrants.” Not because…
What Do Storytelling and Creativity Really Mean for Marketing Today If you’re in marketing, and you’re wondering how to cut through the noise in 2025, Ann Handley has answers. The…
The whistle has blown, and the 2025–26 soccer season has officially kicked off. And while fans are tracking scores, we are looking at a different kind of play: how soccer…
How Culture Shapes Professional Communication Picture this: You need to ask a colleague in Seoul for some information. An American might instinctively fire off a quick “Hey! Quick question for…
When traditional markets start showing the first signs of saturation, where do you turn your gaze? If you’re in charge of marketing or localization, you’ve probably already mapped out Europe…
Sell Faster, Sell Smarter – Global Product Content Made Simple Maka has partnered with THRON, a leading platform that goes beyond the limits of Digital Asset Management (DAM) and Product Information…
Summer. A time for suitcases, maps and departures. The world is on the move. Humans aren’t the only ones taking off, words travel too. Some words have been on the…