Introduction to Artificial Intelligence for Solopreneur, SME, and Sales

2.000,00€ VAT not included

Introduction to Artificial Intelligence for Solopreneurs and SMEs

Discover how to use Artificial Intelligence to grow your business.
This course guides you step by step through the fundamentals of AI and its practical applications, from prompt engineering to the use of generative tools for content creation, marketing, automation, and customer care.

You’ll learn to work with tools such as ChatGPT, Copilot, Zapier, and HubSpot to:

▪️Create content in less time

▪️Automate daily tasks

▪️Improve efficiency

▪️Make data-driven decisions

Designed for freelancers, consultants, solopreneurs, SMEs, and managers who want to integrate AI into their work, the course also includes case studies, hands-on exercises, and the development of a customized AI agent.

Are you registered in the Region of Lombardy?
This AI course can be directly financed through regional funding while funds last.

100% financed for freelancers and entrepreneurs with a valid VAT number.
90% reimbursed for companies registered in Lombardy while funds last.

Multilingual Communications Training & Solutions for International Business Success

Course Details

What You'll Learn. Course Objectives:

In this hands-on course on Artificial Intelligence for solopreneurs, SMEs and sales & marketing, you will:

Understand the fundamentals of AI from core concepts to real-world business applications
Discover how generative AI can create content, automate workflows, and enhance customer experiences
Use AI tools like ChatGPT, Copilot, Zapier, and HubSpot to optimize daily operations and communication
Design simple AI automations and agents to save time and scale processes
Evaluate impact and ROI, identifying where AI delivers measurable value
Explore real-world case studies of freelancers and small businesses leveraging AI for growth

Course Duration

This is a weekly 40-hour course

Who is this Course Designed for?

This course is designed for entrepreneurs, freelancers, consultants, and managers who want to integrate AI into their daily work and decision-making.

Ideal for professionals working in:

Marketing, Sales, and Customer Care
Project and Operations Management
Consulting, Communication, and Creative Services

Course Location

Online Course with a Live Coach

Language Prerequisite

This course is available in Italian and English

What does the Course Include?

Personalized course materials tailored to your company, role, and industry.
Access to AI tools and guided exercises.
Case studies and simulations based on real-world business scenarios.
Practical resources to help you implement AI strategies right away.

Funding Options

Registered in the Region of Lombardy?

This course can be 100% financed for freelancers and entrepreneurs with a valid VAT number, and 90% reimbursed for companies based in Lombardy while funds last.

Course Program

Discover what Artificial Intelligence really is and how it’s transforming modern business

Definitions, history, and key applications of AI in business
Types of AI: weak vs. strong, symbolic vs. connectionist
Core concepts: machine learning, deep learning, neural networks, data and algorithms
Opportunities and risks of AI for organizations and professionals

Learn how to use generative AI models to boost creativity and productivity

Overview of LLMs, GANs, VAEs, and Transformers
Tools for text, image, video, and audio generation
Prompt engineering: how to interact effectively with AI models
Practical use cases: content creation, task automation, personalization

Master the most effective AI automation tools for business productivity

No-code platforms: Zapier, Make, HubSpot, Trello, MailerLite
Using ChatGPT, Copilot, and Copy.ai for marketing and communication
Workflow automation for lead generation, CRM, and project management
Evaluating impact: ROI, time savings, scalability

Understand how AI agents can support business operations

What AI agents are and how they work
Differences between chatbots, autonomous agents, and RPA
Agent architectures: reactive, model-based, goal-oriented, multi-agent
Real business use cases: customer service, process automation, data analysis
Tools and frameworks: LangChain, AutoGen, CrewAI, Perplexity AI, AutoGPT
Hands-on exercise: build a simple AI agent for a specific business task

Explore real-world examples of AI-powered business models

Case studies of freelancers and small companies using AI
Simulation workshop: design an automated workflow with AI agents
Practical applications for marketing, sales, and content operations

Learn how to use AI responsibly and strategically

Ethical and social impacts of AI adoption
Data privacy, compliance, and information security
Future trends: from solopreneurship to AI-driven organizations

Funding Opportunities

This AI course is 100% financed for entrepreneurs and freelancers with a valid VAT number and 90% reimbursed for companies registered in Lombardy, while funds last.

Microlearning

Targeted courses help make learning relevant and personalized.

Remember what you learn by using it in real-life tasks and projects during the course.

Active Engagement

Learn more by learning by doing.

Active Communicative Training is a proven interactive method of learning that keeps you engaged and makes it easier to use what you learn in real life.

ISO Certified Training

Get proven tangible results with

ISO certified training

UNI EN ISO 9001:2015 for the design and provision of courses

Turn learning into an experience with practical and engaging courses

Full Service Training Support

Training Consultant

Get the guidance you need to choose the right training formula for your employee training programs.

Training Coordinator

Work with our course coordinator for activation and scheduling.

Didactic Coordinator

Get support from our didactic team to customize training course contents to fit your company requirements.

Technical support

Access help from our technical team to resolve any issues quickly and easily before and during your course.

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